2024-Boosting Posts Is Not the Answer

It's been a transformative year for Facebook and Instagram.

In February, Apple's new policy shook things up by introducing an additional 30% charge on boosted posts for mobile users. So, if you're boosting a post from your iPhone, that $10 boost now costs $13—$10 goes to Meta, and $3 to Apple.

This surcharge doesn't improve your reach or results; it's simply an extra fee imposed by Apple.

If we've had conversations in recent years, you know I always advise against boosting posts.  When we get an awesome CPM on targeted paid ads vs. a hasty boost, it's a huge difference in ROI.

Let's face it—organic reach has been declining steadily since 2016. Today, only about 4.2% of your Instagram followers and 1.98% of your Facebook followers will see your organic posts.

It's disheartening to put effort into a post and see minimal engagement. Boosting seems like a quick fix to get more eyes on your products or services.

But here's the catch: boosted posts are costly and lack targeting precision. They reach a broad audience on the platform, not necessarily your potential customers.

What's the alternative?
Facebook ads are not only more cost-effective but can be optimized to reach the right audience—people likely to buy from you.

I recently compared the costs. Boosted posts for local businesses in Pinellas County tend to be significantly more expensive—four times more—than ad campaigns created through Ads Manager.

The key to successful advertising now is to strategize with multiple campaigns and craft compelling messages to drive your ideal customers to your physical location.

I urge you to ditch boosted posts and start running targeted ad campaigns for your local business today.

Meta Business & ads manager is not something a lot of business owners know how to use to maximize a budget, and to reach a target audience with compelling messaging.  Call or email us to schedule a FREE 30 minute consultation to see if we can help you navigate the marketing landscape and thrive in 2024.

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