Preserving Our Community: Local Nonprofits Making a Difference

At Sail Marketing LLC, we are passionate about supporting organizations that make a positive impact on our environment. Today, we're excited to spotlight several outstanding local nonprofits dedicated to preserving our natural habitats and educating our community on the importance of conservation.

Tampa Bay Watch

Tampa Bay Watch is committed to the restoration and protection of the Tampa Bay estuary. Through hands-on projects like oyster reef restoration and coastal cleanups, they work tirelessly to maintain the health of our marine ecosystems. Their efforts ensure a thriving environment for wildlife and a sustainable future for our community.

Learn more about Tampa Bay Watch's initiatives and how you can get involved at www.tampabaywatch.org.

Keep Pinellas Beautiful

Keep Pinellas Beautiful focuses on litter prevention, waste reduction, and beautification projects in Pinellas County. By engaging volunteers and promoting environmental stewardship, they enhance the beauty and cleanliness of our neighborhoods. Their work inspires us all to take pride in our surroundings and protect our natural resources.

Discover ways to support Keep Pinellas Beautiful's mission at www.kpbcares.org.

Seaside Seabird Sanctuary

The Seaside Seabird Sanctuary is dedicated to rescuing, rehabilitating, and releasing injured seabirds back into the wild. They also play a crucial role in educating the public about the impact of trash and debris on marine wildlife. By raising awareness about the dangers of pollution, the Seabird Sanctuary empowers individuals to make environmentally conscious choices.

Explore how you can contribute to the Seaside Seabird Sanctuary's important work by visiting seasideseabirdsanctuary.org.

At Sail Marketing LLC, we are inspired by the dedication of these nonprofits and encourage everyone to support their efforts. Together, we can protect our planet and create a better world for all living beings.

It's been a transformative year for Facebook and Instagram.

In February, Apple's new policy shook things up by introducing an additional 30% charge on boosted posts for mobile users. So, if you're boosting a post from your iPhone, that $10 boost now costs $13—$10 goes to Meta, and $3 to Apple.

This surcharge doesn't improve your reach or results; it's simply an extra fee imposed by Apple.

If we've had conversations in recent years, you know I always advise against boosting posts.  When we get an awesome CPM on targeted paid ads vs. a hasty boost, it's a huge difference in ROI.

Let's face it—organic reach has been declining steadily since 2016. Today, only about 4.2% of your Instagram followers and 1.98% of your Facebook followers will see your organic posts.

It's disheartening to put effort into a post and see minimal engagement. Boosting seems like a quick fix to get more eyes on your products or services.

But here's the catch: boosted posts are costly and lack targeting precision. They reach a broad audience on the platform, not necessarily your potential customers.

What's the alternative?
Facebook ads are not only more cost-effective but can be optimized to reach the right audience—people likely to buy from you.

I recently compared the costs. Boosted posts for local businesses in Pinellas County tend to be significantly more expensive—four times more—than ad campaigns created through Ads Manager.

The key to successful advertising now is to strategize with multiple campaigns and craft compelling messages to drive your ideal customers to your physical location.

I urge you to ditch boosted posts and start running targeted ad campaigns for your local business today.

Meta Business & ads manager is not something a lot of business owners know how to use to maximize a budget, and to reach a target audience with compelling messaging.  Call or email us to schedule a FREE 30 minute consultation to see if we can help you navigate the marketing landscape and thrive in 2024.